Recent Press Releases
Just'a Drop is an air freshening product developed to block (rather than mask or overpower) bathroom odours. It contains a combination of concentrated plant extracts that work to neutralize odours by forming an instant, deodorizing barrier on the surface of the toilet water - with just one drop. Simply add a single drop from the discrete bottle into the toilet before use. One smal 15 ml bottle lasts for about 400 uses. Prelam Enterprises would like to take this opportunity to thank the GMCC and its members for recognizing us as an innovative leader in the community.
To read more of that article, click Here
Prelam Enterprises would like to take this opportunity to thank the GMCC and its members for recognizing us as an innovative leader in the community.
To read more of that article, click Here
Moncton Businessman Jumps off 876-foot Bridge
every day that one gets to witness someone jumping off a bridge is it? Especially an 875
foot one, but on October 17th over 200, 000 people worldwide will gather for this years
International Bridge event to be able to witness just that.
Bridge Day is the largest extreme sports event and the largest gathering of BASE jumpers in the world held on the third Saturday in October every year in Fayetteville, West Virginia, USA. 450 jumpers, hundreds of rappellers, and up to 200,000 spectators are expected to attend this year's Bridge Day on Saturday, October 17, 2009.
The Big Idea
Author: Donny Deutsch, with Catherine Whitney
Reader: Donny Deutsch
Step-by-step strategies for anyone who has ever thought about creating their own business. A practical roadmap for entrepreneurs from inventors to artists, marketers to producers, teenagers to retirees, this audio by the host of CNBC's The Big Idea shows you how to make your dreams come true, from the "aha moment" to your first million. "[His] enthusiasm and interest in his [listeners] is apparent."—Publishers Weekly
Buy The Big Idea book featuring Luc Jalbert from Amazon.ca
06/04
NEW PRODUCTS
Prelam getting whiff of success
By Andrew Phillips Original Article
Telegraph Journal
Luc Jalbert expects his company’s Just’a Drop air freshener will ‘revolutionize the way people go to the bathroom’.
Moncton company hopes toilet freshener will be the next big thing among its air-care products.
Moncton - Two Moncton entrepreneurs hope to make a big splash dealing with a subject that’s generally taboo.
Luc Jalbert and Don Goguen, owners of Prelam Enterprises Ltd., expect their Just a Drop product will “which the way people go to the bathroom” by eliminating unpleasant smells.
The new product line, which involves squirting a drop of the pleasantly-scented solution in the toilet bowl prior to use, eliminates both odors and the need for other air fresheners, bathroom fans or even the humble match.
“It’s an embarrassing situation for everybody,” Mr. Jalbert explains during an interview at his firm’s west-end office where the company’s five employees work.
“It has a neutralizer that actually kills everything while you’re going about things. This saves the embarrassment.”
Prelam, which competes against international heavy-weights like S.C. Johnson and Procter & Gamble in the air freshener business, will unveil its new product line at the large-scale Grocery Innovation trade show in Toronto on Monday.
“It’s fully biodegradable, safe for your septic tank and non-toxic,” Mr. Jalbert says, noting the product, which he first came across during one of his frequent business trips to China, uses plant extracts.
Wal-Mart has also already signed on to begin carrying the product early next year and the pair hopes to entice other stores across the country to begin carrying the product.
Mr. Goguen points out that the small bottle also comes with a travel case, meaning you can bring it anywhere from sports events and house parties to business meetings and the office.
The two men started developing, importing and selling air-care products after a tumultuous couple of years when it seemed every product Prelam had was impossible to get to market without an exorbitant and unaffordable price-tag.
“But if there was one thing we learned from the tough times, it was that in order to be successful Prelam had to have products that consumers could identify with and want over and over again,” Mr. Jalbert says.
The latest product is made in China, but Mr. Jalbert says he makes sure the factories treat workers well.
Things really got going for Prelam, which was incorporated in 1999, and until this week also did lamination work, about two years ago. During a market trip to Hong Kong, Mr. Jalbert happened upon an innovative car air freshener and realized he might be on to something big.
He brought in a supply to Canada and test marketed it with retail operations like Irving gas bars, Jean Coutu and Shoppers Drug Mart. Mr. Jalbert says the air fresheners proved to be an immediate hit and now the company is Canada’s premier air freshener company rising to number four in sales in a very competitive sector.
Prelam now has brokers throughout Canada and warehouse facilities in Moncton and Brampton, Ontario.
“The big guys have 3,000 people working for them in research and development, weʼre just two guys,” Mr. Jalbert says. “our goal is to become very strong in Canada and then penetrate the U.S. market.”
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